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Internet Marketing

Internet marketing is broadly divided in to the following types: Display Markting, SEO, Social Media Marketing, Email Marketing.

  • Display Advertising: the use of web banners or banner ads placed on a third-party website to drive traffic to a company's own website and increase product awareness.
  • Search Engine Optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
  • Social Media Marketing: the process of gaining traffic or attention through social media sites.
  • Email Marketing: involves directly marketing a commercial message to a group of people using electronic mail.
  • Referral Marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.